stefan sagmeister sugar

In 2007, Stefan Sagmeister asked me to contribute once again to his series “Things I have learned in my life so far.” He had seen the piece I made from sugar (“Indestructible”), and asked me to use sugar once again to create his phrase “If I want to explore a new direction professionally, it is helpful to try it out for myself first.” Which was appropriate for me, as that is what I had done with “Indestructible.”

He needed it both for 6 or 8 pages in Copy Magazine, and for his new (Feb. 2008) book .

I made the phrase five times, photographed it, and then destroyed it and photographed the destroyed version. They were all designed to cross a page spread. Some read down the left first, then back up top and down the right; others read across the spread. Some were more legible than others.