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2010
It was around Christmas 2009 that I noticed a similarity in colour and sentiment between Christmas and Valentine’s Day—Red, White, Gold, Silver, Sparkles—and I hatched a plan to re-use old Christmas cards for my Valentine’s mailout.

2010 Valentines

2010 Valentines

I asked a number of friends (especially those with big firms) to send me their cards after Christmas—making sure they understood they’d be destroyed.

Huge envelopes stuffed with cards came in. I discarded all the designy ones, and chose instead the generic, mass-produced cards, of which there were many.

I designed an elaborate heart, and had about 400 cards laser cut to that shape. The results were even better than I had imagined.

Everyone got a unique card.

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